Walmart will begin selling its first-ever cameras and video-recording devices to stores nationwide on Feb,10, as part of a $10 billion merger.
The move will enable the retailer to compete directly with Amazon and other digital retailers for shoppers.
Walmart said it will sell the cameras to retailers at least through March, and the company plans to expand to other stores by the end of the year.
The company has said that its first store in Alabama, for example, will sell 50,000 cameras and will be available by the spring.
The first camera in North America will go on sale later this year, Walmart said.
The $1,100 Walmart cameras and recorder will come with the company’s new Snap-Cam, which the company hopes will help shoppers save time.
The camera has a wide field of view, so shoppers can look around a store or take pictures of things they may have forgotten to take a photo of.
Walton has been aggressively expanding its video- and photo-recorder business, which it first launched in 2012 with the launch of its Snap-cam.
The cameras have since been integrated into Walmart’s stores, as well as its online store and its e-commerce platform, Walmart.com.
Walmart said the new cameras will enable it to continue to capture images that customers have asked for and will help Walmart attract more customers to its stores.
WalMart already sells some of its own video-recordings products, such as its GoPro cameras, and it has been rolling out a new product, the Walmart Snap Camera, for video-capture devices.
It also recently launched a Snap Camera app for smartphones.
Walter Robb, Walmart’s vice president for media, said the Snap-Cams will help the company “be more relevant to the mobile-first customer, as we continue to evolve to be a leader in this exciting new market.”
Walmart already sells a camera that will record video of customers shopping in stores.
It is a $99 GoPro Hero camera, and a $199 Walmart Snap-Tec camera, which is similar to Walmart’s current Snap-Camera.
The new cameras have been designed to record images of customers for more than one day at a time, and Walmart said it plans to offer the new products as part to a Walmart Rewards program that allows shoppers to earn points toward a $100 annual membership fee.
Walm Walmart said customers who are eligible will be able to use the new camera on select products in stores by March 31.
The Walmart SnapCam and Walmart SnapTec cameras will go live nationwide by the middle of the month, Walmart says.
Walmart will also begin selling the Wal-Mart Camera app to Walmart customers in stores and online in February.
Wal Mart has been in a fierce war with Amazon over the past year.
Walmart has been offering Amazon Prime, which gives shoppers free access to its vast digital catalog, for several years, and recently announced plans to do the same with video-saver and shopping app Amazon Prime.
But the two companies are still not close to a deal.
Amazon said it expects Walmart to cut $2.4 billion in profit this year because of the price wars, and Amazon is expected to announce a deal with the world’s largest retailer, Walmart, this week.
Walmart also is expected in early January to announce that it has closed a $2 billion merger with Amazon.
Walmart announced last week that it will expand its digital business to include online sales, as it works to compete with Amazon on price.